Dodds` Company Blog

Most SEO services work by examining a website and the industry that it is competing with. Then, with a strong foundation of research, they will be able to discover how intense the competition for given keywords will be. This is, of course, just the first step. Most SEO companies will then start the activities that will help you impress the search engines and convert visitors into paying customers.

This off-page optimization step should include all the activities that will build a wide portfolio of links to the site. The number and the quality of links pointing to your site is one of the most important elements in how a search engine will assign relevancy and authority to a site. Then the SEO services should focus on the on-page elements that will help increase your conversion rate and ROI.