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Another explanation for the success of dyslexics might have to do with the proven fact that they are commonly socially isolated as youngsters ; they spend a little more time alone, looking for creative solutions and secrets that can help them work around their weakness. Take Richard Branson, for example, the owner of approximately 150 ventures bearing the Virgin name. Branson’s secret to success rests in thinking’outside the box’. For instance, when other airlines reacted to falling business by slicing fares and cutting service, Branson’s Virgin Airlines took a different tack - they kept their fares reasonable but added facilities ( i.e. In truth, all 150 of Branson’s companies are moneymaking as he doesn’t buy into the normal corporate structure ; he keeps his staffs little and achieves success by encouraging and empowering their concepts.

Instead of giving up, they consider failure a learning experience, a chance to do better next time. They take advantage of their strengths. One of the members of the analysis team, Rene Caraylol, said he’s’s never seen such a upbeat bunch, adding,’Everything is a break - the glass isn’t full, it is spilling over.

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