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B2B Marketers Get Customers to Tune in and Connect Through Online Social Networking

June 30th, 2009 . by admin

A recent survey of online marketers conducted by research firm Forrester and marketing resource MarketingProfs found that in a recession, the first marketing channel in which online marketers said that they would increase investment would be social networking. The beauty of using social networking sites for marketing is that it is cost-effective and if done well, can establish and strengthen your company brand and generate the sales you desire. free reverse mobile phone lookup When business-to-business (B2B) buyers are looking for resources to help guide their purchases, chances are good that they are visiting sites like YouTube. Home to an increasing amount of B2B content, YouTube welcomes marketers trying to reach these potential customers.

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