doddsco.com

The words on your website matter.  And they are viewed differently by your customers than any other type of written materials you produce.  Website copywriting, if done right, takes these differences into consideration.  When a person opens a page on your site, they do not necessarily read the material on the page.  They usually scan it quickly looking for key words and topics that interest them.  You can’t count on them to digest and understand a lot of complicated material.  What a good website copywriter will do is include lists of topics, highlighted copy and, sometimes, a different font or color that will draw the reader’s eye.